Tangerine Tango

Tangerine Tango – 2012 Color of the Year

Today it was officially announced by Pantone that Tangerine Tango (17-1463 TCX) is the 2012 Color of the Year. Described as a “vivacious and appealing reddish orange”, it’s the second consecutive year of having a warm color as the “color of the year”. 2011 blessed us with Honeysuckle, a color I never used. I did actually like that color, but having done most of my design work this past year in the power equipment industry, the timing never felt right to bust out anything in a floral pink.

As for Tangerine Tango, the consensus I have received from my design colleagues is a positive one. I can especially see this color taking off in the fashion industry. Before I get to my personal opinion on this color selection, I do have to say this color has the best name. The name bursts of freshly squeezed passion.

For you graphic design peeps out there that want to achieve Tangerine Tango in CMYK, the combination is 0-82-80-0.

Leatrice Eiseman, executive director of the Pantone Institute describes the 2012 color choice as:

Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.

Well put Leatrice. It’s vibrant yet subtle. Tangerine Tango calls for your attention, but doesn’t scream in your face. It’s like having a conversation with an acquaintance for hours, yet once the conversation is over you are still left with a craving. A mysterious intrigue. To simply put it, the color is a platonic addiction.

Apartment Therapy New York has already posted pics of what your interior could look like with a couple coats of Tangerine Tango. I’ll be honest, it makes me want to paint my living room that color.

Will you use this color? Have you used this color? What looks good in this color? Would Helvetica look good in Tangerine Tango. (Of course it would! Silly question.)

Congratulations to you, Tangerine Tango. May 2012 be as fresh and passionate as you.

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